Cloud Microphones are best known for high-quality ribbon microphones and the widely used Cloudlifter signal boosters. The brand focuses on clean, transparent audio with an emphasis on low noise and preserving the natural character of microphones, especially passive ribbons and dynamic mics.

Cloud products are popular in studios and broadcast environments where extra gain is needed without adding colour or hiss. Their microphones and in-line preamp solutions are trusted for vocals, guitar amps, broadcast speech and podcasting, particularly when working with quieter sound sources or longer cable runs.